Jasmine Award adventures

Every year The Fragrance Foundation arrange the Jasmine Awards. These are awards which acknowledge the work of those of us who try and translate the complex and subtle beauty of perfume into the complex and subtle art of storytelling. The Awards are incredibly prestigious, being recognised as the most significant in the beauty industry.

This year we entered for the first time and our entry for the Rising Star category was lucky enough to be selected as one of three finalists. Although we didn’t go on to win the category, to get that far in only the second year of The Sniff was an incredible achievement. It was with great excitement we attended the Fragrance Foundation’s drinks reception for finalists and winners at Fortnum and Mason’s in London this week.

It was such a delight to be welcomed to such a beautiful venue by a host of perfumery royalty, including the Chairman of the judging panel and Business Manager for IFF, Catherine Mitchell, talented members of The Perfume Society, several incredibly passionate and dedicated winners and finalists,  and we even had the chance to meet and Ruth Mastenbroek, head of the eponymous perfume line.

We’d like to take a moment to say thank you to everyone who has supported us in getting this far, our friends and family who have pushed and prodded, individual brands, supporters and Bloom Perfumery who keep us stocked with samples, and the Fragrance Foundation Jasmine Awards judges who took us through to the finals. Thank you.

If you’d like to see content from the day, please visit our Instagram page @thesniffwebsite.


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